We are independent publishing and booking collective representing South Africa's Afrotech, Deep House and Hip Hop artists — from royalty to release to the road.
01 / 09 Checkout Our CollabosWe started LoudAudioLabs with a single, quiet conviction — that South African sound deserves the same, prestige and protection as any catalogue attention on the global stage.
We don’t just represent artists.
We invest in their
legacy in the digital future.
By combining publishing, booking, press and reputation management under one roof, we make sure the heartbeat of South African music beats louder, longer and clearer — on stages it hasn’t reached yet.
— LoudAudioLabs @SouthStateSound


We're not a major label chasing catalogues. SouthStateSound is a small, affiliated collective working directly with local producers and performers — the crate-diggers of Afrotech, Deep House and 3-Step — who have the talent but not yet the gallery-level branding to go global. We supply exactly what's missing: representation, reach and rigor, and we keep the profit, the credit and the culture rooted in the soil that created it. Creative!.
We don’t sign artists into a system. We stand beside them in one. — LoudAudioLabs philosophy
Four relationships that show what the agency does at full strength — publishing, booking, press and reputation, working together.

A Free State sonic architect signed to LoudAudioLabs, lending his signature loops and textures to South State Sound as a creative co-sign across the collection.
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The producer at the center of South State Sound's Deep House vision, translating Free State's low-end feel into a four-chapter cultural statement.
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The rhythmic spark of a collection, bringing a dancefloor-first energy that turns AndyDeep's deep, silence-driven productions into live, feel-it-in-the-room moments.
View Brand →A music studio band and audio engineering tean that has rediscovered what sound recording that simply sound properly in composing house music and also involved in mixing arrangement and mastering.
One of the very first music producer and songwriter as well as a Dj — Talent Deep House Artist.
Semiloopz's contributions across this collection are offered as a creative co-sign, not a label signing — his primary recording home remains LoudAudioLabs. This collaboration exists as an artistic alliance between labels, where his sound lends texture and credibility to the South State Sound catalog without altering his contractual home.FYI @ southstatesound.site.




Thank you for following this journey. It's worth closing on how the two names behind it actually work together. LoudAudioLabs is a company that finds artists to help build Collections — the label, the catalog, the archive a Space 4 Sound!.A Platform for Promotion — the A&R hub and media voice that takes what's in that catalog and gets it in front of the people, public relations, and rooms that need to hear it. One builds the gallery; the other builds the audience. SouthStateSound Classical Art Business